CPQ’s Challenge


Virtually every CPQ — configuration, price and quote — software vendor on the planet has a credible solution for the processes from which the category gets its name. That’s the good news. Unfortunately, the world has moved on. Most CPQ is effective for helping promote transactions, especially the sales transaction, in which a buyer or buying entity makes a one-time purchase of a bill of goods. What’s changing in the world of CPQ is that customers today are in need of more than a single transaction.