Oro CEO Yoav Kutner: Getting a Sense of Your Customer
One of the most noticeable recent trends in CRM is that "there are a lot more companies looking for tools to centralize data," noted Oro CEO Yoav Kutner. "We're seeing multichannel businesses that interact with customers both through a brick-and-mortar and through multiple touchpoints. That data has to be collected someplace so they understand how they're doing with their customers. One account might interact with a business through multiple channels, and all of that data has to be centralized."