Output vs. Outcomes


How many times have we been lulled into complacency over getting a project or a product done but not necessarily well received, because it was someone else’s gig? This is a great reminder that the job isn’t done simply because we produce something and shove it out the door. It’s also a cue to pay close attention to what our CRM systems tell us. If you look at this idea a certain way, it’s telling us that our concept of a product has changed — it actually changed a long time ago, but old rationales persist.